Sway Innovations was created in 2020 as an educational website designed to translate cannabis science, in order to make it more accessible for both patients and healthcare professionals. Discover our origin story, our founder's mission, and our mission for Elevate the Cannabis Experience.
ABOUT COLLEEN HIGGINS, R.Ph., CDE, MTM, PMSP
Colleen is a pharmacist, author, and speaker who helps translate the complex world of pharmaceutical and cannabis medicine into an accessible language for patients and caregivers.
Colleen has been helping patients understand how to get the most out of their medications for almost thirty years, first in various retail pharmacies, and most recently as a cannabis pharmacist in the medical marijuana program in Connecticut.
While working with new patients, she immediately identified a need for professionally trained drug experts to bridge the gap between patients and the effective use of medical-grade cannabis products.
Clear instructions are crucial. If a patient does not understand how to properly use their medicine, any medicine, they won’t continue to use it and you’ve lost that customer forever.
In March of 2020, Colleen published her first book, The Cannabis Prescription: How to Use Medical Marijuana to Reduce or Replace Pharmaceutical Medications.
She created SwayInnovations.com, an educational website designed to translate cannabis science, in order to make it more accessible for both patients and healthcare professionals.
Colleen spends as much of her free time as possible on the beach in Milford, Connecticut while playing active mother to her daughter and crazy rescue dog. She participates in her favorite triathlon – the New York City Olympic distance triathlon – every year (nine times and counting) and looks forward to it every July.
She was part of a team that completed the Swim Across the Sound which raises money for any and all expenses accrued for patients during their cancer treatment. She is a New York City Marathon finisher and will never do that again. She completed the Timberman Half Ironman triathlon in New Hampshire and would love to do that again.
Sway Innovations was created in 2020 as an educational website designed to translate cannabis science, in order to make it more accessible for both patients and healthcare professionals. Since that time, it has evolved into an umbrella organization dedicated to helping patients, healthcare professionals and dispensary start-ups succeed in a rapidly expanding cannabis industry with a number of initiatives including:
- Provide highly trained pharmacists, technicians and staff (through the Elevate the Cannabis Experience e-courses)
Provide SOPs that offer structure and a solid foundation on which to build a thriving business
Assist and educate patients medicating with cannabis (through private coaching and consultation)
Educate the general public on cannabis science (through The Cannabis Prescription book, educational pdfs and more).
Our newest initiative invites dispensary owners, pharmacists and technicians to Elevate the Cannabis Experience for their customers through our e-course
training program which use strategies and techniques developed over years of successfully consulting with medical cannabis patients. Pharmacists and technicians are highly skilled employees. They require training on dispensary products and procedures if they are expected to feel confident and thrive in their new industry.
Leave it to the experts to put in place the steps to deliver a 5-star customer experience with precise, valuable information that every patient needs so you, your business and your employees can thrive and succeed.
Start with our free webinar and be sure to join the waitlist to be notified when the next e-course opens enrollment.
get Access to Free Training!
Tools, Temps and Technical Issues
This free mini-course about the vaporization of cannabis is designed specifically for healthcare practitioners and dispensary staff that directly interact with consumers of cannabis products.